SEAAI.org is more than an online resource for physicians. It’s a gathering place, a network of allergists from all over the southeastern United States. The redesigned website had to be an easy way for doctors to connect – online and in person. Primarily, it needed to promote one of the largest annual professional conferences in the nation for allergists.
How We Did It
Hudge Creative began by analyzing and streamlining information already on the site. Reorganizing existing resources made site navigation easy for busy physicians. And a landing page promoting the organization’s premier event made it faster than ever for allergists to sign up and attend. As a final design tweak, Hudge re-created affiliate logos on the site to keep them from competing for attention – with one another and with the site itself.
Why We Did It
Making a website as easy as possible to use ensures that visitors will want to come back. With the primary focus on SEAAI’s annual conference, allergists don’t have to put forth much effort at all to find that important information.
And re-creating affiliate logos in harmony with the site allows them to be featured prominently without the chaotic impression of race car sponsor logos.